Custom Furniture Technology

Turn browsers into
buyers before
they call you.

A white-labeled interactive pricing configurator built for your brand, your products, and your customers — delivering pre-qualified leads who already know what they want.

Request a Demo See how it works
3×
Higher lead
qualification rate
68%
Reduction in
back-and-forth emails
48h
Average time
to go live
100%
Your brand,
your pricing
Built for custom makers like Luke's Furniture Co.
Built for
Custom Furniture Makers Interior Designers Furniture Retailers Production Partners Showroom Sellers
The Process

Four steps from
curious visitor to qualified lead.

Your configurator does the selling before the conversation starts — so when a customer reaches out, they already know their style, size, wood, and budget.

01 🎨
Browse & Select a Style

Customers explore your product line with real photography and starting prices. Every style card is a micro-conversion moment.

02 📐
Configure Size & Materials

Sliders, selectors, and wood education panels guide customers to a precise spec. Pricing updates live with every choice.

03 💰
See a Real Price Estimate

Customers get a transparent price range before they contact you — no sticker shock, no wasted discovery calls.

04 📩
Submit a Ready-to-Close Quote

One form sends the full specification directly to your inbox. You receive a complete order brief before you pick up the phone.

Who It's For

Three industries.
One solution.

Crafted Portal is built around the specific challenges of selling high-consideration, custom-made furniture — whether you're the maker, the designer, or the seller.

Custom Furniture Makers
Convert shoppers into self-qualified prospects

Let your website do the discovery work. Customers who configure their own table arrive knowing their spec and their budget — dramatically shortening your sales cycle.

  • Eliminates repetitive price inquiries
  • Filters serious buyers from tire-kickers
  • Educates on wood species and custom options
  • Works 24/7 without staff involvement
Interior Designers
Offer exclusive designs through a branded client portal

White-labeled with your branding, your design collections, and your markup built in. Give clients a premium, interactive specification experience that sets you apart.

  • Private collections invisible to general public
  • Your markup baked directly into pricing
  • Client receives summary PDF automatically
  • Positions you as a tech-forward design firm
Furniture Sellers & Retailers
Streamline complex orders sent to production partners

Selling custom furniture through a production partner? The configurator creates a clean, precise order brief every time — eliminating miscommunication and spec errors.

  • Structured order data sent to your inbox
  • Reduces back-and-forth with the factory
  • Customers feel ownership over their choices
  • Scales without adding sales headcount
Custom wood furniture workshop
What's Included

Everything built in.
Nothing bolted on.

Every configurator is a complete, production-ready tool — not a template. Built to your exact product catalog, pricing structure, and brand.

🎛️

Live Pricing Engine

Your actual pricing formula — base price, wood adders, size multipliers, height options — calculated in real time as customers configure. No ranges that feel like guesses.

📱

Mobile-First, Deploy Anywhere

Fully responsive, single-file HTML. Hosts on Netlify, your existing CMS, or as an embedded iFrame — no backend, no database, no maintenance overhead.

📊

Monthly Analytics & Optimization

We monitor real user behavior — drop-off points, popular configurations, price range sensitivity — and deliver monthly updates that improve conversion over time.

✉️

Structured Lead Delivery

Every submission arrives in your inbox as a complete order brief: style, dimensions, materials, seating, and customer contact — ready to quote without a discovery call.

🎨

Fully White-Labeled

Your logo, your colors, your fonts, your product photography. Customers never see our name — only a seamless extension of your brand experience.

Getting Started

Live in 48 hours.
Optimized for months.

We handle the build. You handle the orders.

Step 01

Discovery Call

We spend 30 minutes understanding your product catalog, pricing structure, target customer, and brand. No lengthy intake forms — just a conversation.

30 minutes · Free
Step 02

Build & Brand

We build your configurator with your exact products, pricing, photography, and brand identity. You review a staging version before anything goes live.

24–48 hours · Included
Step 03

Launch & Optimize

We deploy to your domain, install analytics, and begin monthly optimization based on real user data. Your configurator gets smarter every month.

Ongoing · Monthly retainer
"
Before the configurator, every inquiry started with twenty minutes of back-and-forth just to understand what the customer wanted. Now they arrive knowing their wood, their size, and their budget. Our close rate on inbound leads doubled in the first month.
Luke Harrington · Luke's Furniture Company, Wilmington NC
Get Started

Ready to see it
built for your brand?

Tell us about your business and we'll put together a custom demo using your actual products, pricing, and brand. No commitment, no cookie-cutter mockup.

⚡
Fast turnaround Demo ready within 48 hours of your call. Live on your site shortly after.
🔒
Your data, your pricing All pricing logic lives client-side. No third-party servers touch your margins.
📈
Monthly optimization included We monitor analytics and update your configurator to improve conversion over time.
🎯
Built for your exact catalog Not a template. Every configurator is hand-built to your specific products and pricing structure.

Request Your Demo

We'll follow up within one business day to schedule a call.

No spam. No sales pressure. Just a real conversation about whether this is the right fit for your business.

🌿

We'll be in touch soon.

Thank you for reaching out. We typically respond within one business day to schedule your demo call.